Porsche Taycan was brand's biggest seller in November

1 porsche taycan 2020 rt hero front

Electric saloon outsold every petrol Porsche, while figures reveal it beat all traditional luxury saloons too

Porsche has backed up the critical acclaim of its new Taycan EV with extremely healthy sales, revealing the model was its biggest seller in the UK in November. 

Although we’ve yet to see the outright figures for the model, Porsche has confirmed to Autocar that the Taycan outsold its traditional sales champion, the Macan SUV, last month. 

The company registered 2216 new cars in total during the month, more than mainstream brands such as Citroën and Honda and 16.7% more than in November 2019, despite the English lockdown.

Year to date, however, Porsche is down by 10.45%, with 12,104 cars registered overall. 

Perhaps more surprisingly, figures obtained by Autocar show that the Taycan topped its assigned ‘luxury saloon’ sales category this year up until October. A total of 1605 examples were registered in the first nine months of the year, compared with a mere 445 Panameras, 607 Mercedes S-Classes and 901 BMW 7 Series.

One possible reason for this is the relative newness of the Taycan, however, while the S-Class is imminently due a replacement. 

Battery-electric vehicles have continued their meteoric rise in figures throughout 2020. Although a UK market share figure of 5.8% is still behind that of hybrids (6.8%) and mild-hybrid petrols (7%), it’s a substantial 162% higher than EV market share in 2019, which was a mere 1.5%. 


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Source: Autocar

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