Rolls-Royce Dawn and Wraith axed ahead of Spectre launch

99 Rolls Royce Wraith Dawn ends 2023 lead

Luxury coupe and convertible are no longer available to order and will not be directly replaced

The Rolls-Royce Dawn and Rolls-Royce Wraith will exit production in 2023 and are already no longer available to order, company boss Torsten Müller-Ötvös has confirmed.

Both cars, the Dawn a two-door convertible and the Wraith a two-door coupé, have reached the end of their scheduled production runs and will not be directly replaced as the firm instead focuses its self-funded resources on the development of the Spectre two-door electric coupé, which is due in the fourth quarter of 2023.

Müller-Ötvös said that orders for the two-door pair had now closed for all markets having previously been taken off sale for the US, yet the nature of the firm’s orders and waiting list mean that it would be early 2023 before the final Wraith and Dawn models rolled off its Goodwood production line.

While not a direct replacement for the Wraith, the Spectre would play the role of a coupé in the company’s range from now on, said Müller-Ötvös.

Rolls-Royce insiders say the firm could have made an all-electric version of one of its existing models for its first EV, but it was important that such a car had an identity all of its own and offered something unique to the Rolls range rather than being a powertrain option of an existing car.

Indeed, Rolls instead views the Spectre as a belated successor to the coupé version of the seventh-generation Rolls-Royce Phantom, with the pair sharing a similar footprint and the Spectre therefore having its own distinct positioning within the Rolls range.

On more day-to-day matters, Müller-Ötvös said that the firm would be able to divert production of its models due to go to Russia to other markets before the block on exports to the country. Remarkably, he added that the wiring harnesses Rolls sources for its engines from a factory in the west of Ukraine had already restarted production having initially had to stop after the Russian invasion, and as such production was unaffected.

Source: Autocar

Leave a Reply