Class-leading supermini is updated with the intention of returning to the top of the sales charts
The phrase ‘Britain’s best-selling car’ is regularly found in a sentence containing reference to the Ford Fiesta. But no more. Last year, it didn’t even make the top 10 and was outsold even in Blue Oval showrooms by the Ford Puma.The semiconductor shortage was behind the drop in sales, as Ford diverted more of the chips it had into more profitable models like the Puma, which competes in the same class. Yet rather than let the Fiesta’s long reign as Britain’s number one be followed by a period back in the ranks, it has made a series of changes to the car as part of this mid-life facelift to bring it back up the sales charts when the chips are no longer down.The changes aren’t the biggest, admittedly. Remember: the Fiesta enters this facelift from a position of strength as one of the best-driving superminis that remains a compelling ownership proposition.