Repmobile royalty: the cars that defined '70s, '80s and '90s office life

The company car was once a huge status symbol, with ambitious employees jostling for the best set of wheels. 

Getting the keys to the right motor was crucial for many, as it let colleagues, neighbours and other road users know just how successful you were at work. Known affectionately as ‘repmobiles’ in deference to the sales representatives who used them to ply the UKs roads, these cars were staple of everyday working life.

For many of us, the peak of the company car era was the three decades that covered the ’70s, ’80s and ’90s. During this time, the lure of a new car was a big incentive for many to change jobs, while those who stayed with their employer often did so because promotion meant the possibility of a four-wheeled upgrade. You might not have got the pay rise you were after, but if your fleet manager bumped you up a trim level, from an L to  GL, that would help take the edge off.

As car fans, we can probably remember the thrill of our parents returning home from work with their new car. Usually featuring the latest registration plate to show just how showroom-fresh the newcomer was, it was a powerful indicator of just how well your mum or dad was doing in the office. And while company cars came in all shapes and sizes, the lion’s share of fleet machines came from the D-segment saloon and hatchback sector.

In recent years, the trend has been for employees to opt for a monthly car allowance, giving them the freedom to choose from a wider pool of cars, including second-hand ones. Those who do decide to stick to the company car scheme are likelier to be tempted by an electric company car, their rock bottom benefit-in-kind tax rates making them extremely attractive choices.

But will we look back on these machines with the fondness of the company cars that once ruled the outside lane of the motorway? Maybe not so much. So let’s celebrate that special era by taking a look at those models that our mums and dads used to drive during the golden age of the company car.

Ford Cortina Mk3

This was the car that arguably kick-started the company car revolution in the UK. The original Cortina debuted in 1962, and its crisp styling, low running costs and fancy ‘Aeroflow’ interior ventilation (yes, really) made it one of the first success stories of fleet car schemes. 

However, it wasn’t until the Mk3 appeared in 1970 that Ford really tapped into the burgeoning market for company wheels. The Cortina’s distinctive ‘Coke bottle’ design and range of 1.3-, 1.6- and 2.0-litre four-cylinder engines gave it broad appeal, but it was the Blue Oval’s inspired expansion of trim levels that truly cemented the saloon’s status as repmobile royalty. 

With the option of base, L, XL, GT and finally GXL versions, Ford created a hierarchy that allowed users and onlookers to know exactly where they stood in the company pecking order. With its vinyl roof, body rubbing strips and dashboard crammed with extra dials, the GXL immediately let others know that you were someone to be taken seriously in the office..

The Cortina soldiered in for two further generations and, despite its increasingly outdated rear-drive platform and asthmatic engines, its huge popularity with fleets meant that by the time it was officially retired in 1982, it was still the UK’s best-selling car.

Vauxhall Cavalier Mk2

Ford versus Vauxhall: it was the deadly rivalry that defined the golden age of the company car in Britain. In terms of sales volume, the Blue Oval usually had the upper hand, but that changed with the arrival of the second-generation Cavalier. Launched in 1981 and based on General Motor’s J-car platform, the family-friendly Vauxhall packed front-wheel drive for the first time and a range of advanced ‘Family II’ overhead-cam engines.

Compared with its nemesis, the then elderly Cortina, the Cavalier was faster and more agile, plus it offered greater efficiency. Ford countered with the Sierra (more on that later) in 1982, but this looked so outlandish that many reps opted instead for the more conservatively styled Cavalier. It also helped that the Vauxhall was available in a wide range of bodystyles, including four-door saloon, five-door hatchback and roomy estate (built in Australia, don’t you know). There was even a convertible. 

Of course, Luton had learned a few tricks from Dagenham, so the Cavalier also boasted a wide range of trim and engine options, including a racy SRi that packed a fuel-injected 115bhp 1.8-litre petrol and figure-hugging Recaro seats. However, by 1988 Ford had reasserted its grip on user choosers, the refreshed Sierra making the Cavalier look a little old-hat – and demoting it back to the runner-up spot in the sales rankings.

An all-new, slick-looking replacement helped recover some of the lost ground, but it wasn’t enough and by 1995 the Cavalier name was consigned to the automotive history books.

BMW 3 Series E46

If there’s one car that could be singled-out for having killed off the traditional company car, it’s the BMW 3 Series. The Bavarian firm’s smallest saloon has been around since the ’70s, but it wasn’t until the E30 version arriving in 1982 that it began its inexorable rise to the top. This was around the same time that fleet managers were less inclined to follow the old ‘buy British’ edict and, as a result, a few lucky reps were allowed to order a stripped-out, entry-level BMW 316 rather than a glitzy Ford Sierra Ghia. 

Yet it was the 1997 E46 that really put the 3 Series on the company car map. Not only was it brilliant to drive, beautifully finished and available with BMW’s sonorous straight-six motors, it also matched mainstream rivals for kit. Sure, it wasn’t quite as spacious as its slightly larger and less expensive rivals, but the car’s premium image more than made up for it. Quite simply, if you had a BMW on your drive, you had ‘made it’. 

The ’90s were all about swagger and style, which traditional company car fodder simply couldn’t deliver. So as sales of the 3 Series soared, those of the Ford Mondeo, Vauxhall Vectra, Renault Laguna and so on began to enter terminal decline. With a little help from the Audi A4 and Mercedes-Benz C-Class, the 3 Series essentially hammered the last few nails into the coffin of the mainstream D-segment saloon and hatch.

Nissan Primera Mk1

The recent influx of Chinese car brands has left the European car industry very much in existential crisis mode. Rewind 40-odd years and it was the Japanese companies that the region feared, with the result that in the late ’70s the UK slapped numerous quotas and tariffs on vehicles arriving from the Land of the Rising Sun.

As a result, Japanese firms struggled to get a toehold here, both in terms of retail and fleet sales. So as a workaround of the rules, Nissan opened a factory in the UK (followed soon by Toyota and Honda). On paper, that was great news, but unfortunately the car it chose to build there was the Bluebird, a sensible saloon high on reliability and kit but low on charisma.

Undeterred, Nissan launched the Primera. Designed and engineered for Europe, it combined the firm’s trademark quality with real dynamic sparkle. It looked a bit anodyne but, thanks to its sophisticated mult-link suspension, it rode and handled with the elan of the Peugeot 405, while its range of twin-cam 16-valve motors had rivals beaten for verve and efficiency. There was also the flagship 150bhp 2.0e GT, which had the chops to beat most of its sports saloon contemporaries.

The Primera eventually died in 2008, the gawky third-generation model proving a very poor relation to the agile and engaging original. 

Ford Mondeo Mk1

Few cars of the ’90s arrived with as much fanfare as the Ford Mondeo. Backed by a multi-billion-dollar development budget, the newcomer was tasked with both filling the sizable wheel tracks of the Sierra and revitalising the Blue Oval’s dowdy image. Billed as a ‘world car’, it would also be sold in markets across the globe, albeit in rebadged and heavily modified form. 

Codenamed CDW27, it proved a winner with reps from the outset. Its all-new 16-valve twin-cam engines banished memories of the firm’s plodding Pinto and coarse CVH units, while there was even a smooth and lusty V6 to counter the rising threat from premium rivals. More importantly, it was the first Ford in a long time that was actually good to drive, with deft handling and a smooth ride. 

It ticked a lot of repmobile boxes too, with a comprehensive trim line-up (Base, LX, GLX, Ghia and Si, should you ask) and a choice of saloon, hatchback and estate bodystyles. It was also a relaxed and refined long-distance express, as Autocar proved when we racked up an incredible 12,000 miles in a punishing week behind the wheel of a humble 1.6 LX. 

The Mondeo survived for four generations in the UK, before the rising tide of premium rivals and SUV alternatives killed it off in 2022. Yet this takes nothing away from the original’s success, which entertained thousands of company car drivers and launched Ford’s ’90s renaissance as a brand enthusiasts took seriously.

Peugeot 406

By the time the pretty Peugeot 406 was launched in 1995, the company car scene was already undergoing permanent change, as perennial fleet favourites succumbed to premium rivals. Sochaux’s answer to this upheaval was a car that aimed to combine the design flair and dynamic poise of its predecessor, the 405, with a big injection of upmarket appeal.

In many respects, this approach was a hit. Not only did the svelte 406 look the part, it also possessed the sort of agile handling and plush ride that had long been a Peugeot calling card. It also boasted the sort of taut fit and finish that was a world away from its flaky forebear, while its spacious interior was dripping in soft-touch materials and even the odd bit of real(ish) wood. In almost every Autocar group test, including those with some high-end German competition, the 406 emerged wearing the winner’s crown.

As ever, there were plenty of trim levels, including LX and GLX, while the sporty SRi with 2.0-litre four-cylinder was the sales rep’s sweet spot. As with the Mondeo, there was also a creamy smooth V6 and a cavernous estate. The 406 was a genuinely great car, yet the tide was already turning, and buyers after premium machines just weren’t convinced the Peugeot badge had the cachet to help them stand out in the corporate car park.

Citroën BX

The ’70s had been a rough time for Citroën as, deep in the red, it tried to haul itself back to financial health. Spearheading its revival was the BX, which arrived in 1982 and filled a conspicuous family car-sized hole in the French firm’s line-up. Designed from the outset to have broad appeal, it deliberately shied away from Citroën’s previously quirky and idiosyncratic machines.

As a result, it featured crisp lines (it was styled by Marcello Gandini), a roomy interior and range of tried-and-tested engines from parent firm Peugeot. Yet it also used Citroën’s trademark oleo-pneumatic self-levelling suspension and featured lightweight composite body panels. Better still, it went as well as it looked, with crisp handling and a typically unruffled ride. More importantly, it was as reliable as the brand claimed, endearing it to tight-fisted fleet managers.

But perhaps the BX’s greatest contribution to the company car firmament was its range of diesel engines. At the time, the average compression-ignition engine had more in common with agriculture than A-roads, but the BX’s smooth, willing (the turbocharged version could leave hot hatches looking a little red–faced) and efficient ‘XUD’ units paved the way for wide-scale fleet acceptance of the previously pilloried fuel.

Austin Montego

These days the Montego is an almost forgotten footnote of UK motoring history, but back in its ’80s heyday it was a company car staple, one of the outside-lane-big-hitters with the Ford Sierra and Vauxhall Cavalier.

Based on a stretched version of the Maestro hatchback, the Montego’s scalloped flanks and body-coloured bumpers made it stand out in the motorway service carpark, while swanky versions boasted a digital dash and voice-synthesized trip computer. It was also good to drive, with a nimble front-wheel-drive chassis and gruff but torquey 1.6- and 2.0-litre petrol engines.

Yet early cars suffered patchy build quality, reliability woes and production delays, due to staff strikes, meaning it was often bottom of most user-choosers’ wish lists. However, Austin Rover soon learned how to screw it together properly, while the addition of two-tone paint and red stripes for the fleet-baiting L and LX models boosted its appeal with image-conscious reps. 

For those higher up the management pecking order, there was the torque-steer-tastic MG Turbo or the flagship Vanden Plas, which featured an interior slathered in wood and leather. There was also an estate with a seven-seat option, while the diesel version introduced in 1988 pioneered direct-injection technology.

Incredibly, it soldiered on until 1994, but by then Rover had the Honda Accord-based 600 as its cutting company car weapon and the Montego became the sort of car that was handed to underperforming reps as a very public punishment.

Vauxhall Vectra Mk1

Think of the Vectra today and no doubt you remember that 1996 road test by Jeremy Clarkson on the old Top Gear telly programme. Serving as a prototype for the hour-long version of the show that would air seven years later, the future farmer spends six minutes ripping Vauxhall’s crucial Cavalier replacement to shreds.

Vauxhall’s PR did its best to try and fight back, but for so many the Vectra was forever labeled as dreary and forgettable (distinctive door mirrors aside). And yet as ever with Clarkson, the reality was slightly different. No, the Vectra wasn’t the most dynamic choice, but it was spacious, comfortable and packed a range of punchy engines, including some sweet-sounding V6s. There were also saloon, hatchback and estate bodystyles, plus enough trim levels to keep the hierarchy-obsessed happy.

Then there was the interior, which delivered close to premium levels of fit and finish; the Mondeo felt decidedly low-rent by comparison. It featured some of the best seats in repdom, too, which combined with strong refinement and those willing motors made the Vectra a natural in the high-velocity game of outside-lane one-upmanship. It was also fairly reliable and efficient, which meant fleet managers were happy to hand them out as company perks.

A facelift in 1999 sharpened the chassis, while there was even BTCC-inspired 200bhp SRi model developed by Motorsport Developments. Yet despite this, the Vectra will always be remembered by its Clarkson epithet: “The dullest car I ever reviewed.”

Toyota Carina E

Six years after Nissan opened the doors to its Sunderland factory, Toyota started production at its Burnaston plant in Derbyshire. As with its Japanese rival, the first cars to roll out of the gates were Tokyo-designed and -developed, but it wasn’t long before a machine better suited to the local market emerged.

As the E in its name suggests, the Carina E has been created with Europe and its lucrative fleet sector in mind. The first of the brand’s models to be marketed under the tagline ‘The car in front is a Toyota’, the British-built machine followed the established formula for company car success when it arrived in 1992. 

There was choice of three bodystyles (saloon, hatchback and estate), a range of four-pot motors (1.6-, 1.8- and 2.0-litres) and enough trim levels for the aspirational types (Xi, XLi, SLi, GLi and, just in case onlookers were in any doubt about your status, Executive). Factor in typical-for-the-time Toyota reliability and the Carina E was a staple of many user-chooser lists.

That said, despite its European tuning, the Carina E was fairly forgettable to drive. Its engines were pokey enough, but there was too much slop in the chassis and inconsistent ride. Panel-bashing appearances in the BTCC helped boost its profile, but it failed to stir the soul. There was a (Japanese-built) GTi, but that proved to be all badge and no trousers. 

Still, the Carina E did get Toyota a valuable foothold in the fleet sector, paving the way for the long line of Avensis models that lasted until 2018.

Ford Sierra

Perhaps few cars have caused quite such a stir in the usually conservative company car class as the Ford Sierra – and not necessarily in a good way. Tasked with replacing the Cortina (a car as traditional and square-rigged as a Victorian sideboard), Ford’s designers went for bold. 

Foreshadowed by the exotic Ford Probe III concept, the radically aero-styled Sierra was instantly dubbed ‘the jelly mould’ when it arrived in 1982. More worryingly for bosses at the Blue Oval, it was shunned by buyers scared off by its futuristic looks. Not only that, but there was no sensible saloon version: it was available only as a hatchback and an estate. Many loyal fans of Uncle Henry made a beeline instead for the straight-laced Vauxhall Cavalier.

Eventually the might of Ford’s marketing department (and some generous discounting) turned the tide. When they got past the wind-cheating looks, reps discovered the rear–wheel-drive Sierra was mechanically similar to their beloved old Cortina. Yet it also featured a roomier interior that boasted a driver-centric wraparound dash and far greater motorway refinement (some crosswind stability issues aside).

Even so, a facelift was already underway almost the moment the Sierra broke cover, and in 1987 the refreshed model arrived, complete with the Sapphire four-door saloon. By this time, the Sierra has regained its place as the fleet favourite, keeping Ford at the sharp end of the sales top 10 and king of the corporate car park.

Then there were the image-making versions, such as the biplane-spoiler-toting XR4i and the all-wheel-drive XR4x4, which was a true cut-price Audi Quattro. And for the luckiest of senior management there was the Cosworth, a 204bhp, 150mph flagship that offered Ferrari performance with a Ford price tag. 

Ford retired in the Sierra in 1993, just as the company car class was starting to move in a more premium direction. As a result, it could just go down in history as the definitive repmobile.