How Formula 1 became a global advertising goldmine

Lotus advertised Player’s Gold Leaf brand and more famously JPS years later "Advertising on racing cars in England doesn’t exactly seem to have taken place by storm, but I gather that several people are working hard behind the scenes with sponsorship deals,” wrote Autocar’s motorsport columnist, Eoin Young, in December 1967. “It’s

Toyota hints at new MR2, Celica, Supra and GR86

Toyota has previously dropped several hints that it will revive the MR2... Manufacturer's official ‘Grip’ cartoon contains tantalising hint at sports car revivals Toyota has dropped the strongest hint yet that it is preparing to revive the MR2 and Celica in addition to renewing the GR86 and GR Supra. A recent episode of

Hyundai Inster

Tiny on the outside, big on the inside, the Inster looks to go toe-to-toe with larger rivals with its own unique way of doing things The Hyundai Inster is a tiny city car, yet with equipment levels that wouldn’t look out of place in a Mercedes-Benz.While it has grown-up technology, its