Why BYD is sponsoring Euro 2024

Chinese firm looks to "future international expansion" at football tournament set to be watched by billions If you’ve watched any of Euro 2024, it will have been impossible to miss the presence of BYD. The Chinese manufacturer has taken a prominent sponsorship of this major football tournament, its adverts and branding

Cupra Born

Cupra’s first EV looks rather like a Volkswagen ID 3. Is the difference in the driving? With ever-increasing pressure on car manufacturers to meet ZEV mandate requirements and sell electric cars in greater and greater numbers, the competition in the affordable EV niche only gets fiercer. And that's the segment where